Alex, your AI receptionist, is designed to answer inbound calls within 3 rings, 24/7 — qualify the lead,
book the consult, and draft the engagement letter. You approve in the morning.
— Answers inbound calls 24 / 7, around the clock— $199 / month flat, not per minute— Engagement letters drafted, never sent without your sign-off— Recording notice given on every call— 12-minute setup. Cancel any time— Built specifically for solo and small law firms— Conflict check runs against your Clio contacts (when Clio is connected)— Bilingual EN / ES on the Growth tier— Answers inbound calls 24 / 7, around the clock— $199 / month flat, not per minute— Engagement letters drafted, never sent without your sign-off— Recording notice given on every call— 12-minute setup. Cancel any time— Built specifically for solo and small law firms— Conflict check runs against your Clio contacts (when Clio is connected)— Bilingual EN / ES on the Growth tier
§ 02Field dispatch
The cost of not answering
is the cost of the whole firm.
60%
of law firms didn't answer when a prospective client called — only 40% answered.
Clio 2024 Legal Trends Report — secret-shopper study
$3,400
what a single missed PI lead can be worth — by the time you call back, they've hired someone else.
Illustrative — case values vary widely by matter and market
9:47PM
a typical evening a PI caller is still trying to reach a lawyer. You're done for the day — Alex isn't.
Illustrative — calls still come in after hours
Not public/per-min
what the AI-by-the-minute services cost — they don't publish a rate, and the bill climbs with every call. A busy month is a surprise.
Phonely & Caseflood — pricing not publicly listed
§ 03Meet Alex
Alex is a voice. A disposition. A very specific kind of restraint.
Not a chatbot. A receptionist — the one
you couldn't afford.
Trained on legal intake scripts, state bar disclosure rules, and the
specific cadence of callers who are calling a lawyer because something
has gone wrong. Answers in your firm name. Announces recording. Handles
the first sixty seconds so you can handle the next sixty minutes.
Answers.
24/7 — court days, holidays, midnight. No hold music. Calls answered around the clock.
Qualifies.
Practice area, jurisdiction, conflict-of-interest. The first filter you'd run yourself.
Books.
Direct to your Clio or Google calendar, buffered around court.
Drafts — never sends.
Engagement letter, intake pack, follow-up email. You approve. The bar requires nothing less.
§ 04Why not the per-minute ones
The market split three ways.
We picked a fourth.
Most of what you've seen is humans-by-the-minute (Ruby, Smith.ai),
AI-by-the-minute (Phonely, Caseflood), or a $2,800/month VA who takes
vacations. We built the version that runs flat — because solo firms
can't price a tool that gets more expensive the better it works.
Option
Their math
Real monthly
What you still need
Phonely
AI · per-minute
Not public· per-minute
Scales with call volume
Voice calls only — no engagement letters, no doc chasing, no billing nudges. You still hire a VA for those.
Caseflood
AI · per-minute · legal
Not public· per-minute
Scales with call volume
Pricing scales with your busy weeks — you pay more for being successful.
Ruby Receptionists
Humans · per-minute
$235 – 1,640/mo, capped
Overage at $1.49/min
Office-hours bias — after 9 PM you're back on voicemail. And it's the most expensive option here.
FirmEdge
Alex · 24/7 · unlimited
$199/mo flat
$199/mo — flat at any volume
— nothing. That's the point.
Phonely & Caseflood don't publish public pricing — their column reflects the per-minute model, not a quoted rate. Ruby per published plans · FirmEdge per our own pricing page
§ 05The admin layer
Behind Alex, the rest of the work you
shouldn't be doing.
I.
Intake, conflict-checked.
New matters run conflict check against your Clio contacts (when Clio is connected), generate
the state-specific intake packet, and surface anything ambiguous for
your call. Never closes a loop without you.
Day 0 · automatic · you approve
II.
Engagement letters, drafted.
Your template. Their details. One tap to send.
Your template · sent on your sign-off
III.
Document chasing, relentless and polite.
Day 1, day 3, day 7. In your voice, from your domain. Escalates to
you only when it needs to.
Sent on your sign-off · stops on reply
IV.
Court reminders, on schedule.
7 days, 3 days, 1 day. With what to bring.
7 · 3 · 1 day out · with what to bring
V.
Billing nudges, without the nag.
Day 3, day 7, day 14. You get paid without asking.
Day 3 · day 7 · day 14 · stops on payment
VI.
Every after-hours call, answered.
Alex is FirmEdge’s AI receptionist — on your number for after-hours,
weekends, and overflow calls that would otherwise go unanswered. Every caller gets a
structured intake: name, matter type, and a name check against your Clio contacts
(when Clio is connected). New matters surface in your queue, ready for sign-off.
Fewer leads go cold because a call went to voicemail.
After-hours + overflow · structured intake · queued for your review
§ 06Field test — free
Don't take the brochure's word. Test Alex before the trial.
01.
Hear Alex — on your phone.
Enter your name and mobile. Alex calls you in about thirty seconds —
talk to her the way a client would. No signup, one call, that's it.
A human receptionist is $1,500–$3,000.
We start at $199.
One flat monthly fee. No per-call charges. 14-day free trial on every
tier. Your card is collected when you start and charged after the trial — cancel anytime before then and you won't be charged.
Solo
Solo practitioner
$199/mo
Alex answers inbound calls so fewer leads slip through the cracks.
01What does Alex actually pick up — and how fast?+
Alex is designed to answer every inbound call within 3 rings, 24/7.
Calls Alex can't handle fall over to a human backup line so no
caller hits voicemail. Every dropped, transferred, and recovered
call shows in your dashboard.
02Will my callers know they're talking to AI?+
Yes. Alex discloses it's AI before any intake questions, and announces
recording at the start of every call. Several states (Florida,
California, Utah, Colorado) require AI- or recording-disclosure on
consumer calls; we apply it on every call regardless of state so you
can't accidentally miss it. Confirm specifics with your bar-compliance
counsel.
03What happens to engagement letters and client messages?+
Alex drafts — never sends. Every engagement letter, intake packet,
and client email waits in your review queue. You approve in one tap,
from your phone or the portal. Nothing legal goes out without an
attorney.
04Does it work with my existing phone number?+
Yes. Port your existing line or forward it. Your number, your firm
name, your script. Callers never see a FirmEdge number.
05What does setup actually take?+
About 12 minutes. You answer 7 questions about your firm (practice
areas, office hours, how you want Alex to greet callers), connect
your calendar, and choose which tasks to turn on. Alex goes live the
same day.
06How is this different from Smith.ai, Ruby, Phonely, or Caseflood?+
Smith.ai and Ruby are human-staffed and bill by receptionist-minute.
Phonely and Caseflood are AI but don't publish public pricing — per-minute
models scale with call volume, so a busy month costs more. We're AI at
$199/month flat unlimited, and we do the post-call work the per-minute
services don't: engagement letters, document chasing, billing nudges.
07What if Alex blows an intake?+
Every call is recorded with consent and reviewed against a 12-point
intake rubric. Bad calls get flagged, you get notified, and the
script is updated to handle your firm's edge cases.
08Can I cancel anytime?+
Yes. No annual contracts, no cancellation fees, no porting penalty.
Month-to-month.
§ 09Start tonight
Go to bed without wondering.
Alex is live in 12 minutes. Your first after-hours call tonight
becomes a booked consult before your coffee tomorrow.